Neuroscience has shown that consumers make the majority of their decisions based on emotion. Brand Intimacy is a powerful new marketing paradigm for understanding, measuring and leveraging the emotional bonds formed between consumers and brands, and an essential tool for the modern marketer.
This primer outlines and explains Brand Intimacy so you can start using it to optimize and strengthen your brand.
- An overview of the Brand Intimacy Study, the largest study of brands based on emotion
- An introduction to MBLM and how we use our research findings to inform and drive our work
- 5-10 minute read