2021 COVID Update

Launching September 8th

Last year we produced a Brand Intimacy study specifically focused on COVID’s impact on the world’s leading brands. One year later, we wanted to follow up to see how the emotional connections between users and brands have shifted, how behaviors have changed, and what patterns have emerged.

We surveyed 3,000 consumers across the United States to detail their experiences in 10 industries and the same 100 brands as last year. What we found is another year of strong performance for intimate brands because consumers have become more reliant on them. 

Subscribe today to be among the first to explore our new study and get all the detail.